Top Two Reasons Why Your Website Should Be Mobile Friendly.
Technology is constantly changing. For the past few years, mobile traffic has been increasing at a fast rate. Before the launch of smartphones and tablets, 100% of your website visitors was coming from desktop and notebooks. The structure of websites stayed at a stand still for a while. In 2010, Internet marketing strategists like myself started to notice a lot of client’s websites will have a high bounce rate. This meant a lot of consumers was visiting a website and automatically leaving without reading the website information.
If you were advertising on Google Adwords from 2010 – 2013, you lost a lot of money. Google platform wasn’t ready to deal with mobile traffic. Web designers had no solution at the time. Since 2014, mobile traffic has increased by 30-40% each year. Now we are at the end of 2016. Imagine, how dominate mobile traffic will be in 2017? Take a look at this graph that was published in 2012:
This graph correctly predicted how mobile traffic will dominate for years to come. Understanding mobile is still new to most businesses. For years, we have been educating and pushing companies to update their website to be responsive to both desktop and mobile. If you’re website is not responsive, now is the time to upgrade your website design. If you are a startup and looking to have a website, make sure your website is responsive.
Here are the top two reasons why your website should be mobile friendly:
Google – Google has adapted their search platform to cater more to mobile users than desktop. Having a mobile friendly website counts towards search engine optimization. If Google crawl your website and notice your site design is not mobile friendly, your website will not rank in the top ten.
Mobile users- Your website is your new business card and your image. Consumers have graduated from online browsing experts to online mobile browsing experts. These days consumers trust a website that is glamorous. If a mobile user visit a website from their mobile phone and it’s hard to navigate the website, they will automatically leave and go somewhere else. Your website should have the same look and feel as if the mobile user was using a desktop. Here is an example of how a responsive website look on mobile vs a non responsive website:
If you notice, the mobile version look ten times better than the standard. The mobile version is easy to navigate. If you’re not sure if your website is mobile friendly, you should consult with a web design company.