Which PPC Advertising Is Good For Your San Diego Business?

When it comes to ppc advertising, businesses in San Diego, CA have struggle to determine if this form of marketing works for their company. The main thing most companies understand about ppc advertising is that it cost money. When it comes to setting up a pay per click campaign, most are at lost. When this happen, 99% of the time that ppc campaign fails. One reason your pay per click campaign is failing is due to the advertising platform you are using to pay for clicks. There are many advertising platforms that offer pay per click advertising but, there are two advertising platform that’s worth spending money with. They are Google and Facebook.

Even though Bing is the second largest search engine, the quality of the clicks is  nowhere as good as Google. This is why Bing partnered with Facebook, to reach a different audience. In which, made Facebook a ppc advertising platform to be reckon with.  Before I break down Google & Facebook, here is a list of the most common ppc advertising platform that most San Diego Business owners are aware of and probably using.

  1. Yelp
  2. YP
  3. Merchantcircle
  4. CitySearch
  5. Bing
  6. Google
  7. Twitter
  8. Youtube
  9. Adroll
  10. Linkedin

If you own a business in San Diego, CA and looking to dive into ppc advertising, you want to utilize the best advertising platforms with the best targeting capabilities. No other platforms are better than Google and Facebook when it come to targeting capabilities.  Here is the difference between the two.

Google offers a wide variety of targeting.  They are the big dog when it come to search engines. There local targeting capability makes it easy for businesses to target consumers in their area. Google is also gearing their platform to  towards more mobile users by implementing the click to call feature on their platform. Now advertisers can set their ppc advertising campaign towards calls instead of just clicks. Google is great for small businesses in San Diego, CA who are looking to increase their client base and sales quickly. Keep in mind, Google is not cheap.  A budget of $2000 per month will make Google worth your while. Google ppc advertising is great for fast traffic but not great for branding.

 

Unlike Google, Facebook is great for branding your business in San Diego, CA due to their social platform. Facebook also have a great targeting platform for businesses looking to advertise on their website. You can target by area, age, gender, just to name a few. Facebook was already ahead o the game when it come to targeting mobile users. over 65% of Facebook users use their mobile phone to browse Facebook.  To make things better, they teamed up with Bing to bring their users a better search environment. You can increase your sales and client base while branding your company using Facebook ppc advertising platform.  When it come to pricing, they are cheaper than Google by far. The down size is Facebook traffic is slow and the quality of the click is not as good as Google.

 

If your marketing goal is just to brand your company, Facebook is where you need to be. At the same time, you will get traffic from Facebook but, don’t expect a high impact out the gate. If you’re looking for high incoming calls at a faster rate, Google is where you need to be. It doesn’t hurt to do both. You have to spend money to make money. It take time and experience to setup a successful ppc advertising campaign. You should consider using an experience ppc advertising agency in San Diego, CA to setup and maintain a successful ppc campaign.

TK Pitts is a PPC Advertising Consultant at 99 Neighbors. Come join the neighborhood!